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Towel Day is an annual celebration on the 25th of May, as a tribute to the late author Douglas Adams (1952-2001). On that day, fans around the universe proudly carry a towel in his honour.
This year is even more special because Towel Day falls on 5/25/12 and 5 + 25 + 12 = 42
42, of course, is the answer to the ultimate question of life, the universe, and everything.